Effy Jewelry makes exceptional fine jewelry at affordable prices. The brand is competing in a space that is very commodity and price driven. In order to cut through the clutter, I partnered closely with the executive team to transform the way their products are being presented through consumer-centric imagery and editorial narrative rather than commodity-driven product showcase. I also brought in some fresh perspective through a more elevated way to photograph and style products - working with highly sough-after visual talents such as Jason Pietra and Peter Tran.
Photography Art Direction
Visual Design Direction
Verbal Narrative
Website Redesign
Digital Product Presentation
Print Collateral Redesign
