How do you maximize your content budget to feed the always on digital channels? This challenged me to come up with a new way of content strategy where storytelling revolves around moments in life rather than a product merchandising calendar. The result is a moment-led storytelling showcasing relevant product to the lifestyle.
Brand Positioning
Brand Architecture
Creative Direction
Campaign Concept
Content Strategy
Video + Production
360 Integrated Campaign Rollout
Digital Activation Strategy
Collateral Design
Budget Planning
Operation Mangement
