A bold campaign launch filled with innovative debuts

Tiffany & Co. debut the first jewelry icon Tiffany T from the brand's first female Design Director Francesca Amfitheatrof. To help generate excitement and buzz, I was instrumental in devising the activation campaign on all digital channels.

Digital Campaign
Integrated Activation Strategy
Visual Direction
User Experience
Video + Production
Social Strategy

“I took the form of the T beyond style and turned it into a piece of engineering.”

— Francesca Amfitheatrof, Design Director

“It takes a certain eye to see simplicity and we all know that the simplest designs are the most difficult to arrive at.”

— Anne Slowey, Elle Magazine

 

“ It was a conversation about style and simplicity.”

I conceived and directed Tiffany’s first-ever live Google+ hangout to discover Tiffany T and chat with our design director Francesca Amfitheatrof, host and model Coco Rocha, Anne Slowey of Elle Magazine and style blogger Aimee Song. As the conversation was taking place, I was also live pushing relevant product and content for viewers to interact and shop. It was a great learning opportunity in my search for immersive digital experiences that fuses content and commerce .

 
 
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