A bold campaign launch filled with innovative debuts
Tiffany & Co. debut the first jewelry icon Tiffany T from the brand's first female Design Director Francesca Amfitheatrof. To help generate excitement and buzz, I was instrumental in devising the activation campaign on all digital channels.
Digital Campaign
Integrated Activation Strategy
Visual Direction
User Experience
Video + Production
Social Strategy
Join our first-ever live Google+ hangout on Tuesday, October 21 at 12:00PM EST to discover Tiffany T and chat with our design director Francesca Amfitheatrof...
“I took the form of the T beyond style and turned it into a piece of engineering.”
— Francesca Amfitheatrof, Design Director
Introducing Tiffany T. Discover the new collection: http://bit.ly/1In2oaT
“It takes a certain eye to see simplicity and we all know that the simplest designs are the most difficult to arrive at.”
— Anne Slowey, Elle Magazine
Tiffany & Co. design director Francesca Amfitheatrof chats with model Coco Rocha, Anne Slowey of ELLE magazine and style blogger Aimee Song about Tiffany T a...
“ It was a conversation about style and simplicity.”
I conceived and directed Tiffany’s first-ever live Google+ hangout to discover Tiffany T and chat with our design director Francesca Amfitheatrof, host and model Coco Rocha, Anne Slowey of Elle Magazine and style blogger Aimee Song. As the conversation was taking place, I was also live pushing relevant product and content for viewers to interact and shop. It was a great learning opportunity in my search for immersive digital experiences that fuses content and commerce .
