The Destination of Holiday Magic and Wonder

 

The light show on Tiffany & Co. Fifth Avenue flagship façade is inspired by an exhibit created for the Tiffany Diamond at the 1939 New York World's Fair. I partnered with PR and visual merchandising team to create a communication campaign making the store the must-see destination of holiday magic of the season.

Creative Direction
Video + Production
Digital Activation Strategy
Social Campaign Rollout
Print Collateral Design

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The short film captured the holiday spirit around the Tiffany Flagship store in New York City featuring the seasonal facade and window installation as the must-see attraction of magic and wonder; adding visual cues to make it an Instagrammable moment.

 
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The success of the campaign lies in customer participation.

I created a social activation where Tiffany would mail out holiday wishes on branded hand-calligraphed postcards for any followers who participated to their loved ones IRL.

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