Growing the social platform with the all-powerful word of mouth.
The beauty world is all about the community. One person tries a product and decided to spread the word and give the brand a shout out. At Origins, I partnered with the consumer engagement team in doubling the fan growth rate by filling the content gap and tapping into community-driven content. Let’s wine and mask, anyone?
Content Strategy
Social Activation
Photography + Video
Influencer Partnership
Limited budget should not equate lack of content.
I put together a content creation team and process that could produce quality content at high volume while expanding on the types of storytelling.
The power of the beauty community
Leveraging social listening tools, I worked with my team to discover quality user-generated content and fan art that filled the content gap.
Influencer campaign that helped drive follower participation and engagement.
