Enticing the online shoppers with content & commerce.

Origins.com is the first facade to the brand for the millenial customers. I worked closely with the Ecommerce and Marketing team to evolve the website by fusing content and commerce into the browsing and shopping experiences. I have also redesigned product presentation and shopping pages with inviting and intuitive interface designs that allow users to explore a wide variety of content.

Creative Direction
User Experience Design
Content Strategy
Visual Design

I introduced a nimble modular template for the homepage to interchange content mix depending on seasonal messaging and promotions. New content features include a “fan favorite” segment upfront for easy access, model or editorial driven imagery to pr… — I introduced a nimble modular template for the homepage to interchange content mix depending on seasonal messaging and promotions. New content features include a “fan favorite” segment upfront for easy access, model or editorial driven imagery to promote products, skincare regimen as another way to shop product. Brand videos plus social content are also included to complete the full browsing / shopping experience.

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Bringing the brand to life with fresh take in photography.

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Ingredients are one of the most important part of a skincare product story.

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I have introduced this integrated approach to other product-heavy pages with relevant content in order to entice consumer consideration and eventually conversion.

Content + Commerce =
Connected Experiences

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Skincare Community

Original Skins