Tease consumer excitement with surprise and delight

I conceived the idea and design an advertising design to generate buzz and excitement about a new Snoopy & The Peanut Happy Meal promotion from McDonalds during my days at the DDB Hong Kong. The headline reads: “In the next 6 weeks, your heart will beat a little faster at McDonalds.”

Graphic Design
Advertising Concept
Design Standards

The design was well-received, with distinguished accolades and features in the Luzer’s International Archive as the best advertising design.

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